JP Benya, MBA, Managing Director

JP Benya is a Managing Director at 21 West Partners, focusing on Marketing and Commercialization Strategies. JP is a Leader in 21 West “Momentum Effect” practice, helping Life Science companies develop and implement Growth Strategies.

JP was previously Principal of pharmaMARK LLC, a consultancy that provided marketing management services and business development support to its clients.

Prior to that, JP was lead US marketing and franchise management of AMBIEN at Sanofi-Aventis and of INTRON A at Schering-Plough; both were billion dollar brands. JP’s responsibilities included but were not limited to Brand Strategy, Direct to Consumer, Market Access, Life Cycle Management and Business Development. JP started his career at Quaker Oats.

A graduate of Brown University, JP earned his MBA in Marketing and Finance from Columbia University; he is also an Adjunct Professor of Marketing at Columbia Business School.