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 The Momentum Effect is a systematic approach to build efficient growth and deliver exceptional performance. According to INSEAD Professor JC Larreche, author of Amazon #4 ranked 2008 business book;” The Momentum Effect: How to Ignite Exceptional Growth”, momentum-powered firms delivered 80% more shareholder value than their slower rivals. Larreche says "Momentum leaders are not lucky -- they are smart," They live by this motto: First build your wave, then ride it." Momentum. Most businesses get it at some point -- the impression that everything they undertake succeeds effortlessly, as if they're being carried along by a tailwind that increases their efficiency and propels them on to exceptional growth.
21 WEST Partners joined the recently launched “Momentum Effect Network” to offer workshops and corporate initiatives in three areas:
- Momentum Strategy
- Momentum Leadership
- Momentum Marketing
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